The One Small Tweak That Doubled Our Sales:
Sometimes, the biggest breakthroughs come from the smallest changes.
For us, that change was simple: we stopped listing homes the old-fashioned way — and started marketing them to entice buyers instead.
For years, the traditional approach ruled the property market: list high, test the waters, and reduce the price months later if no one bites. It’s safe, it’s familiar… but let’s be honest — it’s outdated. Buyers are savvy, and in a competitive market, first impressions matter more than ever.
The Shift: From Listing to Enticing
Instead of chasing top-line listings, we decided to market homes competitively — pricing them in a way that instantly grabs attention, sparks curiosity, and gets buyers through the door.
Think about it:
If your home is valued at £385,000, the instinct might be to list it at £390,000 or even £400,000 “to leave room for negotiation.” But here’s the truth — that mindset often kills momentum before it even starts.
We flipped the script.
We listed as “Offers Over £375,000” instead.
What happened next?
Buyers who might have scrolled right past suddenly stopped and took notice. They thought:
“Wait — that beautiful home is only £375,000?”
They booked viewings. They talked to their agents. They competed.
And when multiple buyers fall in love with a well-presented, well-priced home, the offers take care of themselves.
The result? More viewings, more offers, faster sales — and often higher final prices than we’d ever get with the “list high and hope” method.
Why It Works
✅ It creates urgency. Buyers hate missing out. A well-priced home makes them act fast.
✅ It builds perceived value. When a home looks like a deal, it stands out from the crowd.
✅ It empowers your agent. Instead of defending a high price, they’re negotiating from a position of strength — with multiple interested parties.
The Bottom Line
That one small tweak — shifting from “listing high” to “marketing to entice” — doubled our sales and transformed the way we approach every home we sell.
The market isn’t about who shouts the loudest anymore. It’s about who understands buyer psychology — and uses it to spark genuine interest.
So next time you’re thinking about listing, remember:
Don’t just list your home. Market it to make people want it.
If you have questions about how you can advertise to entice, Call Kiera on 01268 511311.